Designing for the Future

Creating an identity or brand for a school is always a daunting responsibility. Your role in establishing a sense of belonging to the future generations is heightened by the aspirations of its supporting local community.

This new organization approached me with very little of a brief except that their chosen motto would need to be incorporated – the Arabic phrase ‘kul shay im mumkin’ which translates into ‘anything is possible’.
I interpreted this motto into an idea of infinity and endless opportunity, and used symbols of such concepts as the primary structure of the logo.
Various options were presented to the client to help them visualize possible colour combinations and design compositions.

Which one would you choose?










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