I was commissioned by a Johannesburg based Biokineticist to re-brand her practice.
She was looking for something fresh, fun, and equally professional.
Biokinetics is the rehabilitation of patients with chronic or acute diseases, injuries or conditions, through the use of exercise. Basically, it’s all about working with movement to strengthen muscles, joints etc.
The client’s brief was to capture this essence of the field and to create an identity that was bright in colour.
It was great working with Yvette because she knew what she wanted, but still respected my designer intuition and eye.
This was the final design which, she says, makes her smile widely every time she looks at it 🙂